AutomotiveNationwide
Car Dealership
Capital-intensive with real upside — financing partnerships with banks matter as much as the cars themselves.
01
Business structure
Showroom selling new or used vehicles to individual and corporate buyers.
02
Capital requirements
Breakdown in KES.
Figures below are estimates based on typical ranges, not guaranteed costs. Get quotes from local suppliers before committing capital.
Vehicle inventory1,000,000 - 5,000,000
Showroom rent/deposit50,000 - 150,000
Display equipment and office furniture100,000 - 300,000
Licensing and registration20,000 - 50,000
Marketing20,000 - 100,000
Total initial investment1,190,000 - 5,600,000
03
Licensing & permits
Official steps, pulled live from Kenya's eProcedures portal.
Action plan
- Register business (sole prop or ltd company)
- Obtain a Single Business Permit from the county
- Register for TCC and PIN with KRA
- Secure a Motor Vehicle Dealer License
- Get insurance coverage for the dealership and stock
Live official procedure — Kenya Investment Authority (eProcedures)
Government sites don't allow direct embedding, so we link straight to the official page below.
Open full procedure on eProcedures04
Target market
- Individual buyers
- Corporate fleet clients
- Investors buying for resale or rental
05
Risk assessment
01Unsold inventory holding costs
02Automotive regulation non-compliance
03Market competition
06
Marketing strategies
Action plan
- Website and social media showcasing inventory
- Local advertising (flyers, banners)
- Partner with banks/lenders for financing
- Offer referral incentives
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