AutomotiveNationwide
Second-Hand Vehicles
High capital tied up in inventory, but strong demand for imported used cars — KEBS and NTSA inspection compliance is critical to reputation.
01
Business structure
Dealership importing and reselling used vehicles, typically sourced from Japan or the UK.
02
Capital requirements
Breakdown in KES.
Figures below are estimates based on typical ranges, not guaranteed costs. Get quotes from local suppliers before committing capital.
Vehicle inventory (imported used cars)1,000,000 - 5,000,000
Showroom rent/deposit50,000 - 150,000
Import duty and clearing costs100,000 - 400,000
Licensing and registration20,000 - 50,000
Marketing20,000 - 100,000
Total initial investment1,500,000 - 6,000,000
03
Licensing & permits
Official steps, pulled live from Kenya's eProcedures portal.
Action plan
- Register business (sole prop or ltd company)
- Obtain a Motor Vehicle Dealer License
- Ensure vehicles pass KEBS pre-shipment/JEVIC inspection before import
- Clear vehicles through KRA customs and NTSA registration
- Secure insurance coverage for dealership stock
Live official procedure — Kenya Investment Authority (eProcedures)
Government sites don't allow direct embedding, so we link straight to the official page below.
Open full procedure on eProcedures04
Target market
- Individual buyers seeking affordable used cars
- Corporate fleet buyers
- Resellers and export/import traders
05
Risk assessment
01Import duty and currency exchange volatility
02Vehicle age/emission regulation changes
03Unsold inventory holding costs
06
Marketing strategies
Action plan
- Website and social media showcasing inventory
- Local advertising
- Partner with banks for financing options
- Referral incentives
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